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Author Prestholdt, Jeremy.

Title Domesticating the world : African consumerism and the genealogies of globalization / Jeremy Prestholdt.

Imprint Berkeley : University of California Press, c2008.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  339.4709676 P926d 2008    ---  Available
Description xiv, 273 p. : ill. ; 24 cm.
Series The California world history library ; 6
California world history library.
Bibliography Includes bibliographical references and index.
Contents Similitude and global relationships : self-representation in Mustamudu -- The social logics of need : consumer desire in Mombasa -- The global repercussions of consumerism : East African consumers and industrialization -- Cosmopolitanism and cultural domestication : consumer imports in Zanzibar -- Symbolic subjection and social rebirth : objectification in urban Zanzibar -- Picturesque contradictions : new taxonomies of East Africans.
Summary "This book boldly unsettles the idea of globalization as a recent phenomenon - and one driven solely by Western interests - by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances." -- Book cover.
Subject Consumer behavior -- Africa, Eastern.
Globalization -- Africa, Eastern.
Added Title African consumerism and the genealogies of globalization
ISBN 9780520254237 (pbk. : alk. paper)
9780520254244 (cloth : alk. paper)
0520254244 (cloth : alk. paper)
0520254236 (pbk. : alk. paper)

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