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Title
Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Imprint
Armonk, N.Y. : M.E. Sharpe, c2009.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 424 p. : ill.
Note
"Society for Consumer Psychology"--Cover.
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Genre/Form
Electronic books.
Added Author
MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
ISBN
9780765623577 (alk. paper)
0765623579 (alk. paper)
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