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Author Jones, Dawn.

Title Why Women Buy : How to Sell to the World's Largest Market / Dawn Jones.

Publication Info. Issaquah : Made For Success Publishing, 2017.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Summary Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process.Overcome the fear of sales.Learn to operate with integrity.Learn to ask great questions.Integrate 4 communication styles.Learn to sell to 7 personality types.Master the four stages of competency.Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.
Note Vendor-supplied metadata.
Subject Women consumers.
Consumer behavior.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Consumer behavior. (OCoLC)fst00876238
Selling. (OCoLC)fst01111969
Women consumers. (OCoLC)fst01177530
Genre/Form Electronic books.
Added Author Prindle, Sherry.
ISBN 9781613398609 (electronic bk.)
1613398603 (electronic bk.)

Available items only