| Edition |
Second edition. |
| Description |
xviii, 316 pages : illustrations ; 24 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Bibliography |
Includes bibliographical references (pages 299-310) and index. |
| Contents |
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. |
| Summary |
Explores the impact of social media on both business and consumers and discusses the way online communities have brought about changes in the way companies produce, market, and sell their products. |
| Subject |
Social media -- Economic aspects.
|
| ISBN |
9781118232651 (pbk. : alk. paper) |
|
1118232658 (pbk. : alk. paper) |
|
