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Author Ahmed, Pervaiz K.

Title Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

Imprint Oxford ; Boston : Butterworth-Heinemann, 2002 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Published in association with The Chartered Institute of Marketing.
Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Form Available also in a print ed.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Genre/Form Electronic books.
Added Author Rafiq, Mohammed. Author.
Chartered Institute of Marketing.
Books24x7, Inc.
Added Title Tools and concepts for customer-focused management
ISBN 0750648384

Available items only