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Author Rafinejad, Dariush, 1943-

Title Innovation, product development and commercialization [electronic resource] : case studies and key practices for market leadership / Dariush Rafinejad.

Imprint Ft. Lauderdale, Fla. : J. Ross Pub., c2007.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxvii, 403 p. : ill.
Bibliography Includes bibliographical references and index.
Contents High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Product management.
New products -- Marketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781932159707 (hardcover alk. paper)
1932159703 (hardcover alk. paper)
9781604276480 (e-book)

Available items only