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Author
Ramaswamy, Venkatram, author.
Title
The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
Publication Info.
Stanford, California : Stanford University Press, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (356 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Customer relations.
Relationship marketing.
Product management.
Business networks.
Genre/Form
Electronic books.
Added Author
Ozcan, Kerimcan, 1971- author.
Other Form:
Print version: Ramaswamy, Venkat. Co-creation paradigm. Stanford, California : Stanford University Press, c2014 xx, 333 pages 9780804789158 2013043601
ISBN
9780804789158
9780804790758 (electronic bk.)
Available items only
