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Author Rao, Hayagreeva, 1959-

Title Market rebels [electronic resource] : how activists make or break radical innovations / Hayagreeva Rao.

Imprint Princeton : Princeton University Press, c2009.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 205 p. : ill.
Bibliography Includes bibliographical references (p. [181]-195) and index.
Contents From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Social movements.
Social action.
Social change.
Capitalism -- Social aspects.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780691134567 (hardcover : alk. paper)
0691134561 (hardcover : alk. paper)

 
    
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