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Author
Smith, Brian D. (Brian David), 1961-
Title
Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
Imprint
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
ix, 318 p. : ill.
Bibliography
Includes bibliographical references (p. [303]-307) and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing -- Management.
Marketing -- Planning.
Problem solving.
Organizational effectiveness.
Genre/Form
Electronic books.
Added Author
Raspin, Paul G.
ProQuest (Firm)
ISBN
9780470986530 (cloth)
0470986530 (cloth)
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