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Title
Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.
Imprint
Binghamton, N.Y. : Best Business Books, c2004.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip046/2003016234.html
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 F962 2004
---
Available
Description
xxiii, 283 p. ; 22 cm.
Series
Foundation series in business marketing
Note
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso.
Bibliography
Includes bibliographical references and index.
Subject
Industrial marketing -- Research.
Marketing research.
Added Author
Reid, David A. (David Alan)
Plank, Richard E.
Added Title
Journal of business-to-business marketing.
ISBN
0789023121 (soft : alk. paper)
0789023113 (case : alk. paper)
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