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Author Reiman, Joey.

Title The story of purpose [electronic resource] : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman.

Imprint Hoboken, N.J. : Wiley, c2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 238 p. : ill.
Bibliography Includes bibliographical references and index.
Contents The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Organizational effectiveness.
Organizational change.
Social responsibility of business.
Branding (Marketing)
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781118443699 (cloth)
9781118463970 (e-book)

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