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Author
Revella, Adele, author.
Title
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella.
Publication Info.
Hoboken, New Jersey : Wiley, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (241 pages) : illustrations (some color), photographs.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
The New Rules Series
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Consumer behavior.
Marketing -- Management.
Genre/Form
Electronic books.
Other Form:
Print version: Revella, Adele. Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business. Hoboken, New Jersey : Wiley, c2015 xxiv, 215 pages The New Rules Series 9781118961506 2014044786
ISBN
9781118961506
9781118961650 (electronic bk.)
9781118961667 (electronic bk.)
Available items only
