| Description |
viii, 455 pages : illustrations (some color) ; 27 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion. |
| Summary |
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- Provided by publisher. |
| Subject |
Advertising -- History.
|
|
Advertising. (OCoLC)fst00797511
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| Genre/Form |
History. (OCoLC)fst01411628
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| ISBN |
9781538141212 hardcover |
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1538141213 hardcover |
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9781538141229 electronic publication |
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