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Author
Riezebos, H. J., 1960-
Title
Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
Imprint
Abingdon, Oxon ; New York, NY : Routledge, 2012.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
vi, 191 p. : ill.
Bibliography
Includes bibliographical references (p. [177]-180) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Product management.
Brand name products.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Grinten, Jaap van der.
ProQuest (Firm)
ISBN
9780203802489
9780415665186
9780415665193
9781136627101
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