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Title
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
Publication Info.
Bingley : Emerald Publishing Limited, [2019]
2019
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (242 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Review of Marketing Research ; Volume 16
Review of marketing research ; Volume 16.
Note
Description based on print version record.
Subject
Internet marketing.
Marketing -- Management.
Genre/Form
Electronic books.
Added Author
Rindfleisch, Aric, editor.
Malter, Alan J., editor.
Other Form:
Print version: Marketing in a digital world. First edition. Bingley : Emerald Publishing Limited, c2019 242 pages Review of marketing research ; Volume 16. 9781787563407
ISBN
9781787563407
9781787563414 (e-book)
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