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Author
Trout, Jack.
Title
Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
Imprint
Hoboken, N.J. : John Wiley & Sons, c2008.
Connect to
Connect to https://catdir.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Connect to https://catdir.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Connect to https://catdir.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
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Location
Call No.
OPAC Message
Status
Pittsburg 2nd Fl Non-Fiction
658.8 Tro
---
Available
Edition
2nd ed.
Description
x, 262 p. ; 24 cm.
Bibliography
Includes bibliographical references (p. 245-250) and index.
Subject
Advertising -- Brand name products.
Brand name products.
Competition.
Added Author
Rivkin, Steve, 1947-
ISBN
9780470223390
0470223391
Standard No.
NZ1 11644131
Available items only
