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Author
Robinson, Patrick J.
Title
Industrial buying and creative marketing [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.
Imprint
Boston, Allyn & Bacon [1967]
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.72 R565i
---
Available
Description
xviii, 288 p. illus. 24 cm.
Series
Marketing Science Institute. Series of books
Bibliography
Bibliography: p. 221-280.
Subject
Industrial procurement.
Marketing -- Management.
Added Author
Faris, Charles W.
Wind, Yoram.
Marketing Science Institute.
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