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Title
Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
Imprint
New York, NY : Routledge, 2012.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1st ed.
Description
xxix, 614 p.
Series
Routledge communication series
Routledge communication series.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising.
Industrial publicity.
Genre/Form
Electronic books.
Added Author
Rodgers, Shelly.
Thorson, Esther.
ProQuest (Firm)
ISBN
9780203149546
9780415886611
9780415886628
9781136514876
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