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Author
Block, Carl E.
Title
Essentials of consumer behavior / Carl E. Block, Kenneth J. Roering.
Imprint
Hinsdale, Ill. : Dryden Press, c1976.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 B62e
---
Available
Description
xv, 414 p. : ill. ; 24 cm.
Note
"Based on Engel, Kollat, and Blackwell's: Consumer behavior."
Bibliography
Includes bibliographical references and index.
Subject
Motivation research (Marketing)
Consumers.
Marketing research.
Added Author
Roering, Kenneth J.
Engel, James F.
Consumer behavior.
ISBN
0030897033
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