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Author Rogers, David L., 1970-

Title The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers.

Imprint New Haven : Yale University Press, 2010.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xx, 312 p. : ill.
Bibliography Includes bibliographical references and index.
Contents A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Business networks.
Social networks.
Digital media -- Social aspects.
Digital media -- Economic aspects.
Strategic planning.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780300165876 (clothbound : alk. paper)
9780300166019 (e-book)

Available items only