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Author
Peppers, Don, author.
Title
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
Publication Info.
Hoboken, New Jersey : Wiley, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Third edition.
Description
1 online resource (627 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes indexes.
Description based on print version record.
Subject
Consumers' preferences.
Customer relations -- Management.
Information storage and retrieval systems -- Marketing.
Relationship marketing.
Genre/Form
Electronic books.
Added Author
Rogers, Martha, 1952- author.
Other Form:
Print version: Peppers, Don. Managing customer experience and relationships : a strategic framework. Third edition. Hoboken, New Jersey : Wiley, c2017 xxiv, 600 pages 9781119236252 2016023735
ISBN
9781119239826 (electronic bk.)
9781119236252
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