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Author
Rose, Chris, 1956-
Title
How to win campaigns : 100 steps to success / Chris Rose.
Imprint
London ; Sterling, Va. : Earthscan, c2005.
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OPAC Message
Status
Axe 2nd Floor Stacks
659 R72h 2005
---
Available
Description
xxiv, 231 p. : ill. ; 23 cm.
Bibliography
Includes bibliographical references (p. [202]-224) and index.
Subject
Social action.
Communication in social action.
Social marketing.
Persuasion (Psychology)
Publicity.
ISBN
1853839612
1853839620
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