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Author
Rosen, William, 1963- author.
Title
The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky.
Publication Info.
Lanham, Maryland : Rowman & Littlefield, 2017.
2017
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (223 pages) : color illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Branding (Marketing)
Product management.
Genre/Form
Electronic books.
Added Author
Minsky, Laurence, author.
Other Form:
Print version: Rosen, William, 1963- Activation imperative : how to build brands and business by inspiring action. Lanham, Maryland : Rowman & Littlefield, c2017 xvii, 203 pages 9781442257047 2016043223
ISBN
9781442257047
9781442257054 (e-book)
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