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Title |
Ballyhoo, bargains and banners, by Jack Rosenbloom. |
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Imprint |
New York, Empire publishing company, [c1934] |
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Axe Haldeman-Julius Collection
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659.1 R723b |
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Lib Use Only |
Description |
249 p. forms. 22 cm. |
Note |
"An analysis of popular-price department store advertising and promotion methods."--Pref. |
Subject |
Advertising -- Department stores.
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