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Author
Rutherford, David.
Title
Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Imprint
Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xvi, 155 p. : ill.
Note
Co-published by the Institute of Communication Agencies.
Bibliography
Includes bibliographical references (p. 135-137) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising -- Rate of return.
Brand name products -- Valuation.
Marketing -- Finance.
Rate of return.
Genre/Form
Electronic books.
Added Author
Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
ISBN
9781554580316 (pbk.)
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