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Author
Sachetti, Philippe, author.
Title
New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
Publication Info.
London, England ; Hoboken, New Jersey : ISTE : Wiley, 2018.
2018
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (219 pages) : illustrations (some color).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Innovation, Entrepreneurship, Management Series. Innovation and Technology Set ; Volume 4
Innovation, entrepreneurship, management series. Innovation and technology set ; Volume 4.
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Branding (Marketing)
Online social networks.
Genre/Form
Electronic books.
Added Author
Zuppinger, Thibaud, author.
Other Form:
Print version: Sachetti, Philippe. New technologies and branding. London, England ; Hoboken, New Jersey : ISTE ; Wiley, c2018 xvii, 186 pages Innovation, entrepreneurship, management series. Innovation and technology set ; Volume 4. 9781786301970 2017962519
ISBN
9781786301970
9781119510550 (e-book)
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