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Author Salcher, Ernst F.

Title Psychologische Marktforschung [electronic resource] / Ernst F. Salcher.

Imprint Berlin : Walter de Gruyter, 1995.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 2., neu bearbeitete Aufl. / unter Mitarbeit von Petra Hoffelt.
Description xi, 391 p. : ill.
Series Marketing Management ; 4
Marketing Management (Walter de Gruyter & Co.) ; 4.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing research.
Motivation research (Marketing)
Advertising -- Psychological aspects.
Genre/Form Electronic books.
Added Author Hoffelt, Petra.
ProQuest (Firm)
ISBN 3110125633
9783110125634
9783110893168 (electronic bk.)

 
    
Available items only