| Edition |
1st ed. |
| Description |
1 electronic text (xx, 340 p.) : ill., digital file. |
| Series |
Marketing research collection |
|
Marketing research collection.
|
| Note |
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." |
| Bibliography |
Includes bibliographical references (p. 327-335) and index. |
| Contents |
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
| Form |
Also available in print. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Note |
Title from PDF t.p. (viewed on October 28, 2011). |
| Subject |
New products.
|
|
Product differentiation.
|
| Indexed Term |
Developing new products services |
|
NPD |
|
product design |
|
learning, differentiation |
|
price discrimination |
|
product features |
|
innovation |
|
business planning |
|
organizational analysis |
|
diffusion |
|
entrepreneurship |
|
technology and product life cycles |
|
product and service versioning |
|
product demand |
|
product line optimization |
|
creativity |
|
lock-in real options |
|
business valuation and project management |
| Genre/Form |
Electronic books.
|
| Added Author |
Huefner, Ronald J.
|
| Other Form: |
Print version: 9781606492413 |
| ISBN |
9781606492413 (pbk.) |
|
9781606492420 (electronic bk.) |
| Standard No. |
10.4128/9781606492420 doi |
| Music No. |
2 BEP |
|
