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Author Meyerson, Mitch.

Title Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough.

Imprint [Irvine, CA] : Entrepreneur Press, c2008.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.872 M576m 2008    ---  Available
Description xvii, 260 p. : ill. ; 23 cm.
Note Includes index.
Contents The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
Subject Internet marketing.
Internet advertising.
Electronic commerce -- Marketing.
Added Author Scarborough, Mary Eule.
ISBN 1599181517 (alk. paper)
9781599181516 (alk. paper)

 
    
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