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Author Schaefer, Wolfgang, author.

Title Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and JP Kuehlwein.

Publication Info. London, United Kingdom : Kogan Page Limited, 2015.

Copies

Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (xiv, 254 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Summary What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's?
Bibliography Includes bibliographical references and index.
Note Versions from some providers lack index.
Subject Branding (Marketing)
Brand name products.
Genre/Form Electronic books.
Added Author Kuehlwein, J. P., author.
Other Form: Print version: Schaefer, Wolfgang. Rethinking prestige branding London ; Philadelphia : Kogan Page, 2015 9780749470036 (DLC)2015008794
ISBN 9780749470043 (ebk)
9780749470036 (paperback)

 
    
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