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Author
Schaffmeister, Niklas, author.
Title
Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / Niklas Schaffmeister.
Publication Info.
Cham, Switzerland : Springer, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (418 pages) : illustrations (some color), charts, graphs, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Management for Professionals, 2192-810X
Management for professionals.
Bibliography
Includes bibliographical references at the end of each chapters.
Note
Description based on online resource; title from PDF title page (ebrary, viewed January 11, 2016).
Subject
Marketing -- Management.
Product management.
Genre/Form
Electronic books.
Other Form:
Print version: Schaffmeister, Niklas. Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil. Cham, Switzerland : Springer, c2015 xx, 405 pages Management for professionals. 9783319194813
ISBN
9783319194813
9783319194820 (e-book)
Available items only
