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E-Book/E-Doc

Author

Schaffer, Neal.

Title Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.

Publication Info.

Hoboken, New Jersey : Wiley, 2013.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	1 online resource (226 pages)
	text rdacontent
	computer rdamedia
	online resource rdacarrier
Note	Includes index.
Contents	Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Note	Description based on online resource; title from PDF title page (ebrary, viewed October 7, 2013).
Subject	Branding (Marketing)
	Customer relations.
	Information technology -- Management.
	Social media.
Genre/Form	Electronic books.
ISBN	9781118651186 (cloth)
	9781118756638 (electronic bk.)