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Author
Taylor, J. Gary.
Title
Smart alliance [electronic resource] : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
Imprint
New Haven : Yale University Press, c2004.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 278 p. : ill.
Bibliography
Includes bibliographical references (p. 267-269) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Chiquita Brands International.
Rainforest Alliance.
Banana trade -- Environmental aspects.
Genre/Form
Electronic books.
Added Author
Scharlin, Patricia J.
ProQuest (Firm)
ISBN
9780300128079
030010233X (alk. paper)
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