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Title
Product experience [electronic resource] / editors, Hendrik N.J. Schifferstein & Paul Hekkert.
Imprint
Amsterdam ; Boston : Elsevier Science, 2008.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxiii, 662 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Consumers' preferences.
Brand choice -- Psychological aspects.
Consumer behavior.
New products.
Genre/Form
Electronic books.
Added Author
Schifferstein, H. (Hendrik), 1964-
Hekkert, Paul.
ProQuest (Firm)
ISBN
9780080450896 (hbk.)
008045089X (hbk.)
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