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| Title |
Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders. |
|
| Imprint |
Hamburg : Diplomica Verlag, 2011. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
88 p. : col. ill. |
| Note |
Title from cover. |
| Bibliography |
Includes bibliographical references. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Apple Computer, Inc.
|
|
Branding (Marketing)
|
|
Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9783842852211 |
|
9783842802216 (electronic bk.) |
|
