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Schultz Majken
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Corporate branding purpose/people/process : towards the second wave of corporate branding



Kge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005. 2005

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 Axe ProQuest E-Book  Electronic Book    ---  Available
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On studying organizational cultures : diagnosis and understanding


Schultz, Majken.
Berlin ; New York : W. de Gruyter, 1995. 1995

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3
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Taking brand initiative how companies can align strategy, culture, and identity through corporate br


Hatch, Mary Jo.
San Francisco : Jossey-Bass, c2008. 2008

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