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| Title |
The marketing game : how the world's best companies play to win / Eric Schulz. |
|
| Imprint |
Holbrook, Mass. : Adams Media, c1999. |
|
| Description |
xiv, 290 p. ; 25 cm. |
| Note |
Includes index. |
| Contents |
Development and planning -- Marketing cornerstones -- Consumer communication -- Promote, promote and promote. |
| Subject |
Marketing -- Decision making.
|
|
Management games.
|
| ISBN |
1580622224 |
|
