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Record 3 of 3
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Title
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
Imprint
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 436 p. : ill. (some col.).
Series
Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Imagery (Psychology)
Persuasion (Psychology)
Advertising -- Psychological aspects.
Genre/Form
Electronic books.
Added Author
Scott, Linda M.
Batra, Rajeev.
ProQuest (Firm)
ISBN
0805842020 (alk. paper)
Available items only
