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Author
Scott, Walter Dill, 1869-1955.
Title
The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising, by Walter Dill Scott.
Imprint
Boston, Small, Maynard [c1921]
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Status
Axe Haldeman-Julius Collection
659.1 Sco86p, 1921
---
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Description
ix, 437 p. illus., diagrs. 23 cm.
Bibliography
Bibliography: p. 409-437.
Subject
Advertising.
Psychology, Applied.
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