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Author Scott, Walter Dill, 1869-1955.

Title The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising, by Walter Dill Scott.

Imprint Boston, Small, Maynard [c1921]


Location Call No. OPAC Message Status
 Axe Haldeman-Julius Collection  659.1 Sco86p, 1921    ---  Lib Use Only
Description ix, 437 p. illus., diagrs. 23 cm.
Bibliography Bibliography: p. 409-437.
Subject Advertising.
Psychology, Applied.

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