| Description |
xii, 224 p. : ill. |
| Series |
Routledge research in political communication |
|
Routledge research in political communication.
|
| Note |
Simultaneously published in the USA and Canada. |
| Bibliography |
Includes bibliographical references (p. [202]-217) and indexes. |
| Contents |
The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Advertising, Political.
|
|
Political campaigns.
|
|
Referendum.
|
|
Elections.
|
|
Voting.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Semetko, Holli A.
|
|
ProQuest (Firm)
|
| ISBN |
0415349419 (hardback) |
|
