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Marketing 3. 0 : Como Atraer a Los Clientes a Traves de un Marketing Basado en Valores


Kotler, Philip, author.
Madrid, Espana : LID Editorial Empresarial, S.L., [2011] 2011

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Marketing 3.0 from products to customers to the human spirit


Kotler, Philip.
Hoboken, N.J. : John Wiley & Sons, Inc., 2010. 2010

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