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Author Gesteland, Richard R.

Title Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.

Imprint Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 188 p. : maps.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Business etiquette -- Asia.
Marketing -- Cross-cultural studies.
Intercultural communication.
Negotiation in business -- Cross-cultural studies.
Genre/Form Electronic books.
Added Author Seyk, Georg F.
ProQuest (Firm)
ISBN 8763000946

Available items only