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Record 2 of 2
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Author
Gesteland, Richard R.
Title
Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
Imprint
Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
188 p. : maps.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Business etiquette -- Asia.
Marketing -- Cross-cultural studies.
Intercultural communication.
Negotiation in business -- Cross-cultural studies.
Genre/Form
Electronic books.
Added Author
Seyk, Georg F.
ProQuest (Firm)
ISBN
8763000946
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