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Author
Proulx, Mike.
Title
Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Imprint
Hoboken, N.J. : John Wiley & Sons, 2012.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xvi, 272 p. : ill.
Note
Includes index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Television programs -- Internet marketing.
Online social networks.
Television programs -- Social aspects.
Genre/Form
Electronic books.
Added Author
Shepatin, Stacey.
ProQuest (Firm)
Added Title
Social television
ISBN
9781118167465
9781118226339 (electronic bk.)
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