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Author
Sherlekar, S. A.
Title
Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar.
Imprint
Mumbai [India] : Himalaya Pub. House, 2010.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Rev. ed.
Description
578 p. : ill.
Bibliography
Includes bibliographical references (p. [572]) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Export marketing -- Management.
International business enterprises -- Management.
Genre/Form
Electronic books.
Added Author
Sherlekar, Virendra Sharad.
ProQuest (Firm)
ISBN
9789350243732
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