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Author
Shimp, Terence A.
Title
Promotion management & marketing communications / Terence A. Shimp.
Imprint
Fort Worth : Dryden Press, c1993.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.82 Sh62p, 1993
---
Available
Edition
3rd ed.
Description
xxii, 682 p. : ill. (some col.) ; 24 cm.
Series
The Dryden Press series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
ISBN
0030767482
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