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Title
The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.
Imprint
New York : Routledge, 2012.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xvii, 346 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Genre/Form
Electronic books.
Added Author
Shrum, L. J.
ProQuest (Firm)
ISBN
9780203828588
9781848729445
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