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Title
Handbook of media branding / Gabriele Siegert [and three others], editors.
Publication Info.
Cham, Switzerland : Springer, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (405 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed August 24, 2015).
Subject
Branding (Marketing) -- Handbooks, manuals, etc.
Mass media -- Management -- Handbooks, manuals, etc.
Genre/Form
Electronic books.
Added Author
Siegert, Gabriele, editor.
Other Form:
Print version: Handbook of media branding. Cham, Switzerland : Springer, c2015 ix, 414 pages 9783319182353
ISBN
9783319182353
9783319182360 (e-book)
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