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Author Siess, Judith A.

Title The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess.

Imprint Chicago : American Library Association, 2003.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xvi, 154 p.
Bibliography Includes bibliographical references (p. 123-146) and index.
Contents The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Libraries -- Public relations.
Libraries -- Marketing.
Advertising -- Libraries.
Public services (Libraries)
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0838908489 (alk. paper)

 
    
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