Description |
xi, 140 p. : ill. |
Note |
Includes index. |
Contents |
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Summary |
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Libraries -- Marketing.
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Libraries -- Public relations.
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Genre/Form |
Electronic books.
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Added Author |
Evangeliste, Mary.
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|
Silberman, Jonathan, 1982-
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ProQuest (Firm)
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ISBN |
0838910009 (alk. paper) |
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9780838910009 (alk. paper) |
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9780838997345 (electronic bk.) |
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