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Author Dowd, Nancy, 1956-

Title Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Imprint Chicago : American Library Association, 2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xi, 140 p. : ill.
Note Includes index.
Contents Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Libraries -- Marketing.
Libraries -- Public relations.
Genre/Form Electronic books.
Added Author Evangeliste, Mary.
Silberman, Jonathan, 1982-
ProQuest (Firm)
ISBN 0838910009 (alk. paper)
9780838910009 (alk. paper)
9780838997345 (electronic bk.)

 
    
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